Laara Swim is a Sustainable luxury swimwear brand based in Copenhagen, founded on comfort, quality, design and sustainability. Our wide selection of swimwear and beach accessories is designed and crafted to last, to support, to explore, and to protect the sea and its species. Laara Swim is made by the ocean for the ocean, made because we care about the world, care about how we look, care to take an active stand.
Inspired by Danish and Nordic design symbols and processes, and working together with one of the most moden and innovative textile producers in Italy, not only can we provide simple and beautiful swimwear that is regorously tested against sun, sunlotion, chlorine, and salt, but also that will leave us with a cleaner ocean. In fact, all of our swimwear fabric is recycled from the fibers found in abandoned fishing nets in the oceans surrounding us. You can read more about the process here.
We love the idea of taking responsibility for the world and nature surrounding us, to actively pursue new and more sustainable ways of doing things without compromising quality.
Laara Swim creates swimwear made for the real world. Swimwear that enables you to be brave, to explore, and to stay beautiful whatever you want to do.